Medical SEO has revolutionized the online landscape for healthcare professionals worldwide. A prime example of this transformation is the team at Children’s Allergy Doctors, led by the esteemed Dr. Helen Brough, who specializes in pediatric allergies and immunology. Their mission is to provide crucial support to children and adolescents dealing with a range of allergy-related conditions.
When the decision was made to enhance their digital presence, the team at Children’s Allergy Doctors turned to PinkSEO, a reputable SEO agency with a strong focus on the medical field. PinkSEO consistently secures a spot in the top three on the first page of Google results for “Medical SEO for doctors and dentists,” thanks to its results-oriented approach and decades of expertise, making them a trusted partner for healthcare professionals.
The Challenge:
In the rapidly evolving world of digital marketing for healthcare, many medical practitioners find their SEO needs unmet and often express dissatisfaction with previous SEO service providers. The team at Children’s Allergy Doctors shared this sentiment, having experienced subpar support from their previous SEO partner. This called for a fresh start and a renewed trust in the Medical SEO industry.
Our Approach:
As always, our team initiated a comprehensive analysis of the Children’s Allergy Doctors’ website. We identified several technical issues, such as broken links, problematic images, pages with excessive H1s, slow page speeds, and issues with their bots.txt and sitemap, among others.
After addressing these technical issues, our focus shifted to optimizing their content. This involved in-depth keyword research to inform our content creation strategy, followed by on-page optimization to fine-tune all existing articles and pages for both branded and non-branded keywords.
Furthermore, we developed a comprehensive content plan to encourage the creation of new, SEO-friendly content. Our aim was to make sure that existing patients and potential clients in the “discovery” phase could effortlessly find the website and the information they were seeking.
The Results:
In the realm of SEO, data speaks volumes, and here are the impressive numbers that tell the story:
At the start of our partnership in January 2023, Children’s Allergy Doctors ranked for 161 keywords, with only 2 of these keywords in the Top 10.
The website had 561 total users, and organic search brought in 317 (55%) of these users.
Fast forward to May 2023, just five months later, and the fruits of our dedicated work were undeniably evident.
The website was now ranking for 1,049 keywords, with 10 of them securing a spot in the Top 10 on Google.
The site experienced a substantial surge in users, totaling 1,938, and an astounding 1,663 (85%) of these users came from organic search.
Conclusion:
This case study underscores the significant impact of effective SEO on transforming the digital presence of a medical practice.
Through our holistic SEO approach, we not only resolved technical issues on the Children’s Allergy Doctors’ website but also enriched their content strategy.
The outcome was an elevated online presence that substantially increased their visibility and user engagement.
We eagerly anticipate witnessing Children’s Allergy Doctors continue to thrive and serve an even greater number of patients as their digital partners.